Requirement(s)
Ownership of any marketing website related projects/ad-hocs
o Campaign work
o Building/managing flows/APIs
o Updating/managing WP overall (plugins, modules, etc.)
o Documentation around existing/new flows
Including auditing/assessing currently installed scripts/connectors
SEO/Accessibility overhaul and ongoing improvements
Localization of the website
Building marketing page A/B tests
Special projects:
Configure trial flow to properly capture UTMs/tracking parameters from form submission on the website that tie into trial creations in product
o Including reconfiguration of iframes script, modules, and possibly the plugins responsible for managing modules
Overhaul and re-optimization of the website including all plugins and dependent systems (GTM, embedded forms, templates/templatization, etc.)
o Exact scope of TBD due to size of project and number of related subtasks